When did you last say "Thank You" to a Customer?
“When you are grateful, fear disappears and abundance appears” ~ Tony Robbins
It shocks us how many companies do not thank their customers. When is the last time you've been personally thanked by someone you've given your business to? When's the last time you officially thanked someone whose done business with you?
To be clear, we are talking about a genuine, heartfelt, official thank you. Not a quick thank you in passing!
Saying "Thank You" is very important! Particularly with how far a simply "thank you" can take you! A thank you shows appreciation. A thank you shows respect. A thank you puts you "top of mind." A thank you sets you apart.
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Look for opportunities to express your gratitude. Obviously when someone books business with you, a thank you is in order. Also look for other opportunities such as for referrals or time given to hear your pitch, watch a demo, etc.
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Make it personal. You should hand write it. We know...UGH. That's a lot of work. You may be tempted to email your thank you...and maybe you should do that too. BUT, a handwritten, old fashioned thank you note, will take you farther. Why? Because NO ONE else is doing it in today's business world. Also, be as specific about what you are thanking them for, as that makes it much more relevant and genuine. But do not ask for anything in your "thank you." Just be thankful!
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Take it one step further. The person who sells the product/service should say thanks. The person who delivers the product/service should say thanks. And the executive of the company should say thanks! You may want to stair step how the thank you is handled. Maybe one verbally, one by email, and the final by mail. Mix it up and hit them from several angles, but make sure the thank you comes as quickly after the action you're thanking as possible.
Saying thank you is powerful. But you have to make it a habit. Again, since no one is taking the time to say thank you, you WILL stand out!
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