The Newswire. Many of you already use this valuable tool regularly and understand its power. And, yet there are many more of you who do not. Why is that?

Some of you don't use the newswires because you don't know what they are. Newswires are feeds delivered directly to central editing computers at daily newspapers, newsweeklies, national wire services (like the AP, Dow Jones, Reuters), trade magazines and broadcast newsrooms.

Others of you don't use the wires because you may think its too expensive...or only for the "big guys." You may be surprised to learn a release can be sent over the wire for as little as $180.

Then there are those of you who only use the wires as a media tool. Newswires are great tools for reaching the media...but there are other valuable reasons to leverage this tool:

• Reach Potential Customers with better SEO. Each day savvy consumers and investors turn to the Internet to gather information. In fact, everyday there are approximately 550 million searches worldwide using 50 million keywords. If you are trying to improve your search engine optimization results, using the newswires is a must! For example, you can distribute your news releases to more than 4,000 Web sites, databases and online services like Yahoo!, MSN.com, and AOL.com—giving your release a potential audience of millions.
  
  
• Reach Online Communities. Social media describes the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards and podcasts. A good newswire service (i.e. PR Newswire) will offer social media elements on all text and multimedia press releases it distributes.
  
  
• Reach Investors interested in your industry. If you have the need now, or in the future, to reach the investment community, the newswire is an important tool. Even if you aren't a public company, gaining awareness within the investment community can provide value as you grow and expand your business.
  
  
• Reach the Media at the lowest possible cost. Okay, so while there are many reasons BEYOND the media for using newswires, the biggest one is to gain visibility with the press. Sending your press release over the wire is the most effective way to get your news to the media. It is less than the cost of postage. The standard news release that runs about 400 words can be sent to all media in your state, plus trade publications, and also distributed to more than 4,000 Web sites, online services and databases for as little at $180 (at least this is the price through our partner PR Newswire).

As you can see, there are several valuable reasons to utilize newswires, no matter your company size! We think it is so important that we have partnered with PR Newswire to bring you a free membership and additional free resources. Check it out!

THE PR TOOLKIT: Special Offer from GTMS and PR Newswire: Free Membership
Go-To-Market Strategies has teamed up with PR Newswire to offer you a 12-month membership at no charge. Just complete the Sign Up Now section of the PR Toolkit and someone from PR Newswire will contact you to get you signed up. This is a $195 value! PLUS...you will also save with PR Newswire by taking advantage of more than $1,400 in free and discounted services! Learn More.

Share This Page!
 

The Sales and Marketing Toolkits BUNDLED contains:

• Over 60 sales and marketing templates (DOC, XLS, PPT, and PDFs)
  
  
• Loads of "how-to" articles and examples
  
  
• 8 Training sessions (MP3 audio files) for your computer or iPod