In the many marketing plans we write or audit for clients, the one thing that is a fairly constant element in lead acquisition is LIST acquisition. Purchasing or renting lists is a mainstay of most marketing programs, particularly those with a direct marketing component.
As we've said before, the list is possibly the single most important element to an effective direct marketing effort (whether it be email, direct mail, or outbound calling). Yet, so many marketing groups struggle with list acquisition because of poor list quality, inability to choose just the contacts you want, list buy minimums, and more.
We've tried and tested a new way to build your lead lists. It's a new service from a company called Demandbase, a new list provider that:
- Does not charge you a minimum. First you filter a list based on your target market criteria: industry, company size, department, level in organization, location, as well as whether you require a phone number or email address. And, then from the compiled filtered list, you select and add to your "shopping cart" each individual contact that you would like to purchase from this list. SO, you can buy 1 or 100,000 leads at a time. And, better yet...the system remembers what you purchased and removes it from future filters.
- Gives you access to data from multiple leading data sources. There are approximately 4 million business contacts in Demandbase. More than 95% of all U.S. businesses with more than $5 million in revenue are represented. Demandbase partners with Accudata, BusinessWatch Network, Dunn & Bradstreet, Hoovers, LexisNexis, and Teramedia for their data.
- Scores each lead on relevancy, data freshness, and response potential.
The Performance Index is a measure of how well a contact matches your target customer profile, the quality of data based on the source and freshness, and behavioral information from previous campaigns . The scale ranges from 1 to 100.
- Guarantees the quality of the lead. Purchased leads that contain an email address that bounces, or is incorrect, may be forwarded to support@demandbase.com for evaluation. If the email address is not valid, Demandbase will issue a credit to your account. We've tested this...they really do credit your account with no hassle. Suppression and de-duplication can be performed at no extra cost for lead quantities over 1,000. Any duplicates will be credited to your account. If you are a Salesforce.com customer, the AppExchange version of Demandbase's solution will perform de-duplication automatically.
We loved it so much, we negotiated an offer for our readers of a $20 cash credit for you to test a sampling of contacts for yourself. Give Demandbase A Try!
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