| Go-To-Market Strategies: Sales and Marketing Resource Center--Home Page |
| Contact Go-To-Market Strategies--Washington |
| About Go-To-Market Strategies |
| Newsroom--Go-To-Market Strategies |
| Go-To-Market Strategies Affiliate Program |
| Sales and Marketing How-To Articles from Go-To-Market Strategies |
| Sales and Marketing Resource Directory of Web Links |
| Go-To Market Strategies Recommended Sales & Marketing Reading List |
| Sales and Marketing Templates and Tools |
| Sales and Marketing Toolkits |
| Sales and Marketing Studies and Guides |
| Sales and Marketing Speaker from Go-To-Market Strategies |
| Sales and Marketing Training: Webinars |
| Sales and Marketing Training: Recorded |
| QUALIFIED: A Sales and Marketing Job Board. Find a job and post a job. |
| A Sales and Marketing Job Board for Jobseekers |
| Go-To-Marketing Strategies Product FAQ |
| MARKETSHARE: A Sales and Marketing email Hotline |
| Strategic Marketing Plan Template built in Microsoft Word |
| Marketing Planning Questionnaire in Microsoft Word |
| Marketing ROI Calculator Tool built in Microsoft Excel |
| Brand Strategy Template in Microsoft Word |
| Sales Training Manual Template built in Microsoft Word |
| Sales Process Template built in Microsoft Word |
| Sales Compensation Template built in Microsoft Excel |
| Go-To-Market Strategies Privacy Statement |
| Sales Velocity—The Missing Link in Sales Forecasting |
| The Brand Naming Toolkit--How-to eBook and Templates |
| Sales Plan Template: For Prospecting and Account Plans |
| Plan and Brand: Building a Marketing Roadmap |
| The Sales and Marketing Tips Handbook -- 130+ page eBook (PDF) |
| 3 Elements of an A.S.E. Sales Team |
| Top Three Basics Many Websites Miss! |
| Hiring Marketing: 3 Concepts To Cover With Your Marketing Candidate |
| Three Fundamental Changes to Sales and Marketing You MUST Make... |
| Top 3 Prospecting Mistakes You Might Be Making and How To Recover |
| 3 Sales Tips For A Tough Economy! |
| 3 Steps to Successful Customer Relationship Management |
| 3 Steps to Successfully Working With Designers |
| Three Ways To Make Direct Mail More Effective--format, list, offer! |
| 3 ways to avoid some of the BIGGEST website mistakes! |
| Four Methods For Holistic Market Research |
| Top Five Marketing Mistakes Companies Make...And How To Recover! |
| Five Steps to a Successful Press Tour |
| Five Steps You Must Take to Obtain Publicity |
| 5 Common Online Survey Mistakes to Avoid |
| Email Advice: Five Email Marketing Tips We've Heard and Tested |
| Five Steps to a Winning Lead Generation Blueprint |
| The Five Fatal Flaws of Green Communications--By Irv Weinberg |
| Six Ways to Prove the ROI for Sales Inquiries |
| 6 Tips for a Popular Sales Tool: The Sales Introduction Letter |
| 7 Key Takeaways 2009 Online Marketing Summit |
12 Biggest Sales Presentation Mistakes Salespeople Make and
How to Avoid Them |
| A 3-step Approach To Integrating PR with Promotions |
| A Great New Approach to Lead Acquisition |
| Affording the Focus Group -- A Market Research Must |
| Are Jigsaw and Netprospex Good Sales Tools? |
| Two Sales Personalities: The Hunters And The Farmers |
| Are Your Sales Prospects Playing Ball? |
| Assess Your Social Currency for Powerful Referrals |
| Conduct a Brand Audit -- Do You Pass The Test? |
| Brand Relevance--Do you have it? |
| Branding Test -- Perception vs. Reality |
| Two Brainstorming Techniques--Improving a Classic Creative Process |
| Brochures -- A new point of view |
| Calculating Your Marketing Plan Return on Investment (ROI) |
| Calculate Your Website Return on Investment (ROI) |
| Can you really change your brand image? Should you? |
| Cause Marketing: It's A Good Thing |
| Celebrating Your Customers -- It's always a good idea! |
| Cold Calling Techniques (That Really Work!) by Stephan Schiffman |
| Cold Calling--Don't be a Flash in the Pan--By Jerry Hocutt |
| CONTENT RICH: The Complete SEO Copywriting Guide |
| Creative Guidelines in Direct Marketing -- Copy, Graphics, Layout |
| Customer Message Mgt--Giving Marketing a Say in the Sales Conversation |
| Tracking Customer Satisfaction, Loyalty, and Testimonials! |
| Defining Your Brand Strategy Can Be Efficient and Fun! |
| Search Engine Optimization (SEO): Designing your website for SEO |
| Direct Mail Formats for Maximum Impact -- poscards, letters, packages! |
| Is Direct Mail Dead? |
| Lessons learned from MarketingSherpa's Email Marketing Benchmark Guide |
| Email Marketing Success Is In The Details -- Five In Particular |
| Finding, Interviewing, and Hiring the RIGHT sales representative for your team! |
| Findings from 2009's Sales and Marketing Industry Study |
| From Lead to Sale -- Do you know your numbers? |
| From Propose to Close in 3-steps |
| Generate Quality Leads through Value-add Content |
| GETTING OFF THE “SHORT LIST": Winning Presentations |
| Getting Past The Gatekeeper -- By Andrea Sittig-Rolf |
| Get Warmer With Cold Calling |
| Google's No-Cost Sales and Marketing Tools |
| How Marketers Are Really Using Social Media/Networking Sites! |
| How Much Can You Afford To Spend On Customer Acquisition? |
| How to Audit your Website like a VISITOR -- You are not the audience! |
| How To Get The Most Value From Using LinkedIn |
| How To Identify Your Best Prospects |
| How to Write and Promote White Papers as a Sales and Marketing Tool |
| Including Sales in the Marketing Process (and vice versa) |
| Is your Marketing Plan REALLY ready? 3 Steps to an Audit. |
| Is your sales team REALLY following up on leads? |
| It's not enough to KNOW your competition. You must BEAT them! |
| Lead Generation Benchmarks for Success |
| Lead Qualification Call Downs, Qualify, Qualify, Qualify |
| Lead Qualification: Getting to NO! |
| Lead Qualification: 3 Steps to Success -- Analyze, Gather, Rank! |
| Learn to Use Sales Writing for a Competitive Edge |
| Lessons Learned at A Tradeshow for marketers by marketers |
| Living the Brand-Getting your employees to be brand ambassadors. |
| Marketing Materials: Top of Mind, Leave Behinds |
| Marketing with Less-Experienced Marketing Employees |
| Maximizing Your Marketing Resources -- During Tough Times! |
| Measuring and Monitoring Email Campaign and List Growth Metrics |
| Measuring Client Satisfaction Through A Survey |
| Brand Messaging: How to Tell the Story of Your Business! |
| Monitor and Manage Your Online Reputation |
| NEGOTIATION: Minimize Ambiguity at the Bargaining Table |
| Negotiation Preparation on the Fly: Five Down and Dirty Questions You Should Answer Before Your Next Negotiation |
| PR Newswires--Beyond The Media |
| Online Marketing Techniques EVERY Company Should Use! |
| Overcome the Top Five Challenges to Hiring Sales People! |
| Press Releases are a Colossal Waste of Time: Write a media letter instead! |
| 5 Steps to a Successful Launch |
| Product or Service Pricing Strategies to Minimize Channel Conflict! |
| Product Launch: The Microsoft Way |
| Pruning HAMY email addresses |
| Reducing (or just plain eliminating) those HORRIFIC email mistakes! |
| Recession Data On The Value of Marketing Through Downturn! |
| Revisiting Your Marketing Strategy |
| Are You Ready To Propose? |
| Sales & Marketing's #1 lost opportunity -- your own customer pool. |
| Sales and Marketing Budget Benchmarks |
| Sales and Marketing Leaders Must Coach To Win |
| Sales and Marketing Results? Who’s keeping score? |
| Sales Compensation Plans—The RIGHT incentive! |
| Sales Comp—Revenue or Profit..The Pros & Cons |
| Sales Negotiation: Always negotiate, but never out of fear. |
| Sales Objections: The “Aha!” Formula |
| Sales Performance Benchmarks |
| Sales Success: Remember, It's All in the Follow-Through |
| Sales Training - The Missing Link |
| Save Marketing Dollars and Sanity: Avoid These Printing Mistakes! |
| Selling to Executives: Strategic and Situational Awareness |
| Seminars as Sales Tools: Increasing Revenues AND Sales Leads |
| Some Tough Love on Product Positioning -- Do You Pass The Test? |
| Strategize, Devise, and THEN Realize! |
| Strategy Distraction: A Sales & Marketing Epidemic! |
| Successful Prospecting Integrates Sales AND Marketing |
| Successful Branding: Five Key Elements and One Mantra |
| Tackling the Marketing Budgeting Process |
| Taking the Chill Out of Cold Calling! (By Andrea Sittig Rolf) |
| Taming the Content Beast |
| Thought Leadership Marketing |
| The Art and Science of Pipeline Management |
| The Art Of Networking: It's Not Schmoozing -- By Ilise Benun |
| The Art of Pricing, a 3 plus 1 Analysis |
| The Best Laid Plans Really DO Work! |
| The Essential Marketing Communication Tool--The Newsletter |
| The Law of Brand Surveys: Because their perception is your reality... |
| The Most Hated Word in Sales: PLANNING |
| The Most Cost-Effective Lead Source: Referrals |
| The Sales and Marketing S.W.O.T. Analysis |
| Get back to the Sales Training basics... |
| THE STATE OF CRM: Benchmarks and Product Guide (2008) |
| The truth about selling value: you must ADD Value. |
| Three Elements EVERY Marketing Mix Should Have...IF You Want Success! |
| The What, Whys, & Hows of Measuring Website Performance |
| The Unprecedented Sales Management Challenge for 2009 |
| Three Proven Scenarios For Productive Outbound Calls |
| To Ensure A Successful Product Launch, Go Back To The Basics |
| To Plan or Not To Plan...It's not even a question! |
| Tradeshow Planning--Before the Show |
| Tradeshow Planning--DURING the Show |
| Tradeshow Planning--Before the Show |
| Tradeshow Planning: To Show Or Not To Show? |
| TWO Critical Tips For Finding the RIGHT Sales Person |
| Unless you have unlimited budgets, your Target Market is NOT everyone.... |
| Using Google Alerts As A Sales and Marketing Tool |
| Using The Law of Reciprocity to Increase Sales |
| Want More WebSite Traffic? Better Position Your Site on Search Engines! |
| What is Channel Management anyway? |
| What is your Sales Process? |
| What's Brand Got To Do With It? |
| The Resource - What's In a Brand Name? |
| When did you last say "Thank You" to a Customer? |
| The Resource: When Worlds Collide: The Marketer Meets the Web Developer |
| Who's Your Sales & Marketing Mentor? Everyone Needs one! |
| The Resource - Why Do most people buy? Hint: It's one word! |
| Word of Mouth--Friend or Foe? |
| Writing Effective Press Releases -- Content and Format Guidelines |
| Your biggest marketing asset--customer success stories! |
| Your First Steps To SEO and SEM Success! |
| Your Guide to Effective Lead Generation Planning |
| Your Least Utilized Sales Tool—Voice Mail! |
| Sales Templates and Tools |
| Marketing Templates and Tools |
| Customer Lifetime Value Estimation Template/Tool in Microsoft Excel |
| Sales and Marketing Scorecard Template in Microsoft Excel |
| Client Satisfaction and Testimonial Template in Microsoft Word |
| Channel Management Checklist Template in Microsoft Word |
| Marketing Plan Audit Template built in Microsoft Word |
| Sales Person Orientation Checklist Template in Microsoft Word |
| Sales Team Evaluation Template built in Microsoft Word |
| Sales Pipeline Management Tool Template in Microsoft Word |
| Sales Interview Templates built in Microsoft Word |
| Internal Brand Workshop Template in Microsoft Powerpoint |
| Brand Positioning Worksheet Template in Microsoft Word |
| Company/Product Brand Guideline Book Template in Microsoft Word |
| Internal Brand Launch Presentation Template in Microsoft Word |
| Brand Perception Survey Template in Microsoft Word |
| Product Definition and Launch Plan Template in Microsoft Word |
| Product New Feature Request Form Template in Microsoft Word |
| Marketing Collateral Plan Template in Microsoft Word |
| Company/Product Brochure Copy Template in Microsoft Word |
| Customer Case Study Template and Examples in Microsoft Word |
| Competition Matrix Template Built in Microsoft Word |
| Sales Proposal Template built in Microsoft Word |
| Bid/Proposal Checklist Template Built In Microsoft Excel |
| Sales Objections and Responses Template in Microsoft Word |
| Sales Introduction Letter Template in Microsoft Word |
| Sales Presentation Template built in Microsoft Powerpoint |
| White Paper Guide & Template built with Microsoft Word |
| Website Requirements Template built in Microsoft Word |
| Website Functional Specification Template in Microsoft Word |
| Website Content Specification Template in Microsoft Word |
| Website Audit Template built in Microsoft Excel |
| Web Budget and ROI Calculator Template built in Micorosft Excel |
| Public Relations Plan Template built in Microsoft Word |
| Public Relations Agency RFI Template in Microsoft Word |
| Press Kit Templates--three templates built in Microsoft Word |
| Press Release Template built in Microsoft Word |
| Promotional Plan Template built in Microsoft Word |
| Lead Qualification Checklist Template in Microsoft Word |
| Lead Generation Tracker Template built in Microsoft Word |
| Prospecting Call Script Templates in Microsoft Word |
| Daily Call Activity Report Template in Microsoft Excel |
| Tradeshow Planning Checklist Template in Microsoft Word |
| Email Campaign Checklist Template in Microsoft Word |
| Email Campaign Metrics Template in Microsoft Excel |
| Direct Mail Guide (eBook in PDF) and ROI Calculator (Microsoft Word) |
| The Marketing Toolkit -- Over 40 marketing templates |
| The Sales Toolkit -- Over 40 marketing templates |
| Sales and Marketing Salary Study (PDF) -- 18 pages of data |
| WEBINAR: Using Sales Compensation Plans to Achieve Revenues |
| Product Launches: Managing the 5 P’s of Marketing |
| Marketing Collateral: Print & Web Tools that WORK |
| Lead Generation: Promoting with Mail, Email, Telemarketing, and Advertising |
| Sales Process: Attaining Sales Effectiveness |
| Sales Tools: The Top 5 Tools Every Team Should Have |
| Market Research Resources and Links |
| The PR TOOLKIT: Increase your reachability with PRNewswire. |
| Mutual Endorsement Prospecting Letter Template |
| Sales Planning: Taking the Chaos Out of Sales |
| SEO Checklist |
| Your Elevator Speech is Today’s Essential Business Tool! |
| The Online Sales and Marketing Conversation (Don't speak AT me, speak WITH me) |
| Single Best Way to Guarantee Strong Direct Mail Open Rates! |
| Prospecting: Intro to Trigger Events |
| Getting Facebook into the Marketing Mix! |
| Three Negotiation Skills for the Economic Recovery |
| Three Ways to Use New Media Strategies in PR to Gain Visibility |
| Sales Tip: Seriously, SHUT UP! |
| Myth Buster: Not all Customers Are Created Equal! |
| New FTC Rules for Social Media! |
| Post Recession Sales and Marketing—It's over, now what? |
| # 1 Lead Generation Tool—Thought Leadership |
| 8 Critical Brand DNA Questions to Answer |
| 50% of Marketing Leads Receive No Follow-Up from Sales… |
| Five Sales Closes That Work! |
| Your Best Sales and Marketing Tool…EVER! |