The Direct Mail Guide (PDF) includes guidance on the 7 steps to effective direct mail. Built in MS Excel for easy editing and customization, its companion template, The Direct Mail ROI Calculator, allows you to project and measure the return on investment (ROI) of your direct mail campaign.
Learn the best practices of direct mail, including: The Plan,The List,The Offer, The Format, The Creative, The Postage, and The Metrics. This is a guide no marketer should be without..that is if direct mail is in their future.
So, download your Direct Mail Guide and ROI Calculator and get started now!
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