As a sales and marketing resource center, it is our duty to bring to you some of the greatest resources for improving your sales and marketing efforts. That is why we are excited to tell you about a fantastic new sales tool we've found called Brainshark. This tool will help you in sales prospecting and lead generation in a way that no other tool has.

And best of all…you can get started for FREE!

So, what is Brainshark?

is a cloud video presentation service that allows you to upload your PowerPoint presentations (or other documents, videos, photos…), add audio with the mere use of your phone or microphone (slide-by-slide), share with your prospect pool (by email, social media, or website embedding), and then track viewers (including contact information and viewer stats such as length of time and number of slides viewed).

It also has features for interactive questions, polls, and surveys, including testing, so you can ask for feedback when your prospects are most engaged. Brainshark presentations are available to both online and mobile audiences, and can even be published to YouTube, so you can create once and share anywhere. With so many people using smart phones and tablets today, it's great to know that all of the mobile platforms all supported. AND...for Apple users, there's also a Brainshark App.

So why is this the best sales tool…EVER?

Well, if it isn't obvious already….it is because this tool allows you to create "lead magnets" with engaging presentations (product demos, how-to training, talking whitepapers, "talking" customer testimonials, etc.), while generating information you need for when and how to follow up! Think about it…you now not only know if your prospect received your email…but also when they actually view the presentation…for how long they remain engaged…which slides resonate…and how they respond to questions you've included. You can run reports online, download them, and get instant email alerts when someone views. Plus, it is super easy to use. It's just simply the PERFECT sales tool for both sales and marketing professionals.

Here’s our example of the tool in action: Define a Winning Sales Process!

Brainshark offers multiple levels, starting with their FREE myBrainshark option, which is a great way to get started. Currently, it does have two limitations we think you should know about—1) it doesn’t have all the cool specific viewer tracking features we love so much (though it does have anonymous summary reporting available) and 2) your presentations are made public on mybrainshark.com. Still, it IS free and it does allow you to work with all the other cool features of the tool. That said, you can upgrade to the myBrainshark Pro series for as little as $9.99 per month to add advanced features such as lead tracking, privacy, passwords, testing/certification, and more. (Note: companies that would like to centralize the use of the tool across a department or their entire organization should look at the Multiple User Edition options Brainshark offers.)

This tool is so cool, we just KNOW once you sign up for it, you will love it as much as we do!