Our Website Planning Template Pack will help you quickly and efficiently:

• Foster collaboration with your technical and marketing teams as you identify dependencies between features and content requests
• Ensure you and your web developer are communicating from the same set of expectations
• Create the central repository and final authority on all content for your website
• Connect the cost of developing and maintaining your website to determine if it yields a positive return in leads and/or revenues
• Project your expectations and track your actuals, so you can make more accurate future forecasts

The pack includes:

• Website Requirements Template (DOC): 16-page template to guide you through your website’s requirements, including audience demographics, user scenarios and requirements, training, features, evolution, measurement and tracking, maintenance, and more.

• Website Functional Spec Template (DOC): helps answer all the pertinent technical questions regarding your website’s goals, layout, functionality, content, and technical requirements for your developer.

• Website Content Specification Template (DOC): documents your website’s content, including content types, editorial style guides, content development workflow, site map, and the copy itself.

• Website Budget & ROI Calculator (XLS): compiles an itemized budget for your website, then assesses your ROI based on the metrics you provide and whether or not your website is primarily for awareness, lead generation, or revenue generation.

Let our templates help you save time and increase effectiveness! Born from our consulting practice, our templates are based on real-world applications. Use them to improve your productivity or to mentor professionals new to sales and marketing. Don’t start from scratch! The entire collection is editable, fully customizable, and ready for you to implement in your company today.

*Get all 70 of our sales and marketing templates, access to all of our current and future Webcast Tips, our 300+ page Sales and Marketing Tips Handbook, and the Sales and Marketing Industry Study in The Sales and Marketing Toolkit.