Shannon Kavanaugh, founder and President of Go-To-Market Strategies, brings enthusiasm, experience, and insight to your sales and marketing workshops, meetings, and corporate events.

“Shannon is truly gifted at what she does. Bold, direct, knowledgeable and truly interested in the success of her clients. I attended an all-day seminar and not a single minute was wasted time...I only wanted more.”

Shannon's speaking style is dynamic, challenging, inspiring and, most of all...FUN. Speaking on a wide range of sales and marketing topics, the advice she offers come from her real-world experience and is delivered in a way that the audience relates to and learns from immediately.

“Shannon knows sales and marketing! She is the expert. She knows how to dive into a business and its market and bring to the surface the keys to successful marketing and sales.”

Choose from these popular topics:

• Best Laid Plans - The Benefits of Strategic Marketing Planning. Even though the sales staff cries for leads, shooting marketing bullets in the dark won’t help. Kavanaugh explains the importance of forming the foundation for your marketing initiatives and the roadmap for your sales and marketing success.
• Achieving Big Aspirations with Limited Budgets. With many years of experience in companies with the ‘David and Goliath’ complex, Kavanaugh unveils the smart ways to use your marketing budget to get the most out of each dollar.
• Integrating the Magic of Marketing with the Science of Sales. Too often organizations send their sales team out into the world with a quota and little else. Kavanaugh shares their strategy of arming your sales force with the tools and training they need to accomplish goals, ensuring your company is represented consistently, and that your investment in sales brings a high return.
• Your Target Market is Not Everyone. You Don’t Do Everything. And Yes…You DO Have Competition! Kavanaugh educates you on the rules of defining your target market, refining your product offering, and effectively positioning your company and its offering against your competition to put you in a winning position.
• What's Brand Got To Do With It? There are more elements to a brand than a company name, logo, and tagline. Kavanaugh demystifies the concept of ‘brand’ and enlightens you on ways to define the brand, implement the brand, and most importantly, LIVE the brand.

Shannon can also customize a training or presentation for your audience. View our sales and marketing article library for the types of topics available to you!

“Shannon’s passionate about integrating sales and marketing, building
measurable initiatives, and arming professionals with the tips and tools they
need to drive results. Shannon is truly a pioneer within the evolving space of
sales and marketing.”

Contact Us for more information about our sales and marketing speaking services and let us know what topics interest you.

Shannon Kavanaugh's Bio: