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The Sales and Marketing Toolkit
The Sales and Marketing Industry Study
     
The Sales and Marketing Industry Study


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The 2010 Sales and Marketing Study (PDF) includes the analysis and compilation of the December 2010 industry survey we conducted with our subscriber base of sales and marketing professionals and business leaders.

Price: $9.95

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Detailed Description:
This study is based on over 1,000 responses to our recent survey and provides many benchmarks and trends, including:
  • How sales and marketing pros feel about each other
  • Area of focus for marketers in 2011
  • Biggest challenge marketing has with sales
  • Percent who have completed sales and marketing plans
  • Sales and marketing compensation ranges (and how sales and marketing pros feel about their compensation)
  • Trends in sales compensation (the most common pay mix split for base/commission/bonus) Sales skill strengths (based on self-report)
  • 2010 close rates (and how many do NOT know their rate)
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