Our Promotions/Lead Generation Template Pack will help you quickly and efficiently:

• Implement promotions that support your overall marketing strategy and fall within budget
• Share promotions plans with key team-members to gather their feedback
• Arrive at your cost per lead metric, and provide you with more concrete data when making marketing strategy decisions throughout the year
• Gain a deeper understanding of how well your marketing programs are performing and supporting your lead generation goals
• Better qualify your suspects and convert them to good prospects and even better leads

The pack includes:

• Promotional Plan Template (DOC): create your promotion strategy, covering goals, activities, events, and an implementation calendar. Lead generation is the Promotional Plan’s primary purpose, followed by building awareness and reinforcing your brand.

• Lead Generation Tracker Template (XLS): track the actual results of your lead conversion programs to establish a cost to lead metric, as it captures monthly results and creates an annual roll-up. Includes an illustrative example.

• Lead Qualification Checklist (DOC): Defines the key criteria for qualifying and ranking your prospects to eliminate poor prospects from the pool and highlight opportunities you have the best chance of winning.

Let our templates help you save time and increase effectiveness! Born from our consulting practice, our templates are based on real-world applications. Use them to improve your productivity or to mentor professionals new to sales and marketing. Don’t start from scratch! The entire collection is editable, fully customizable, and ready for you to implement in your company today.