Our Promotions Activities Template Pack will help you quickly and efficiently:

• Map out a plan of integrating social media tactics with your key sales and marketing strategies
• Manage your tradeshow participation to help all of your team-members stay on the same page
• Integrate mobile marketing into your overall marketing plan
• Evaluate whether or not your direct mail campaigns are achieving your goals
• Generate more referrals and cement strong customer or partner loyalty
• Improve the accuracy, effectiveness, and deliverability of your email campaigns
• Provide ROI of your email campaigns to manage your email list more effectively

The pack includes:

• Social Media Plan (DOC): creates a 6 to 12 month plan for social media participation that includes goals, champions, venues, monitoring and measurement to keep activities on target and eliminate resource waste.

• Tradeshow Planning Checklist (DOC): organizes all of the tasks required to execute a successful tradeshow, including pre-show, during the show, and after-the-show activities. Includes expert tips and hints.

• Mobile Marketing Checklist (DOC): a 3-page checklist that serves as a basis for your mobile marketing plan, covering the planning process, mobile infrastructure, and campaign specific details.

• Direct Mail Guide & ROI Calculator (PDF & XLS): help you create a successful direct mail campaign and provides a tool to measure its effectiveness based on your costs, projected response rate, and number of leads or key information per sale that result.

• Referral Plan Template (DOC): use to define all areas required for an effective referral program, including goals, incentives, promotion, recognition and tools. Includes a completed example.

• Email Campaign Checklist Template (DOC): a list of items to guide the testing of your email campaigns, covering content and design; to, from, and subject line content; and delivery logistics. Includes a list of email delivery services and software.

• Email Metrics Template (XLS): Projects and measures the conversion results of each of your email campaigns. Includes a calculator for both Lead Generation and Revenue Generation email campaigns. Then use the Email List Size Report to enter and calculate the metrics for your list growth and management.

Let our templates help you save time and increase effectiveness! Born from our consulting practice, our templates are based on real-world applications. Use them to improve your productivity or to mentor professionals new to sales and marketing. Don’t start from scratch! The entire collection is editable, fully customizable, and ready for you to implement in your company today.

*Get all 70 of our sales and marketing templates, access to all of our current and future Webcast Tips, our 300+ page Sales and Marketing Tips Handbook, and the Sales and Marketing Industry Study in The Sales and Marketing Toolkit.