Our Marketing Audit Template Pack will help you quickly and efficiently:

• Make well-informed adjustments to your marketing strategy
• Understand the true performance of your marketing plan vs. the estimate
• Report your status on a weekly basis to raise awareness about your sales and marketing results
• Calculate the ROI on your marketing plan
• Identify the strengths, weaknesses, opportunities, and threats of your plan and determine your strategies for addressing each

The pack includes:

• Marketing Plan Audit Template (XLS): 50 key questions to score the readiness and completeness of your marketing strategy, from goals to brand to sales model to marketing mix.

• Marketing ROI Template (XLS): creates a detailed estimate of your plan’s ROI with key data points you provide for each program, including the number of impressions, expected response rate, and annual cost.

• Sales & Marketing Scorecard (XLS): tracks performance of sales and marketing activities at each stage of the sales process—Suspect, Prospect, Lead and Customer—to show monthly and annual results.

• S.W.O.T Analysis Template (DOC): promotes thoughtful, strategic, and creative thinking. Use to evaluate each marketing vehicle in your marketing plan.

Let our templates help you save time and increase effectiveness! Born from our consulting practice, our templates are based on real-world applications. Use them to improve your productivity or to mentor professionals new to sales and marketing. Don’t start from scratch! The entire collection is editable, fully customizable, and ready for you to implement in your company today.

*Get all 70 of our sales and marketing templates, access to all of our current and future Webcast Tips, our 300+ page Sales and Marketing Tips Handbook, and the Sales and Marketing Industry Study in The Sales and Marketing Toolkit.