Our Customer Value Template Pack will help you quickly and efficiently:

• Answer the question how much can I afford to spend to acquire a new customer
• Make budgeting decisions with more precision and authority
• Gut-check your budget based on your actual customer acquisition cost
• Monitor the loyalty levels of new and existing customers

The pack includes:

• Customer Lifetime Value Tool (XLS): calculates the gross profit your average customer generates through their relationship with your company. It also calculates the acceptable acquisition cost per customer.

• Customer Loyalty Tracker Template (XLS): track the number, dollar volume, and transaction activity from new and existing customers to monitor loyalty levels based on monthly and annual variance.

Let our templates help you save time and increase effectiveness! Born from our consulting practice, our templates are based on real-world applications. Use them to improve your productivity or to mentor professionals new to sales and marketing. Don't start from scratch! The entire collection is editable, fully customizable, and ready for you to implement in your company today.

*Get all 70 of our sales and marketing templates, access to all of our current and future Webcast Tips, our 300+ page Sales and Marketing Tips Handbook, and the Sales and Marketing Industry Study in The Sales and Marketing Toolkit.