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Single Best Way to Guarantee Strong Direct Mail Open Rates! There are many things that contribute to a direct mail campaign's success...and generally they revolve around The Format, The Offer, and The List. Still, at the most basic level, the first obstacle to making direct mail work is to get your piece opened. Whether you are prospecting a cold list, following up on a sales prospect, or thanking a current customer there is one trick that will guarantee a good open rate—deliver it BY THE HAND...hand addressed, hand stamped, hand signed! (Read More) Sales Velocity Monitor Tool Considers current pipeline volume, rate of change, sales cycle length, and price performance to calculate Sales Velocity, while trending KPIs over time. More Templates Sales and Marketing Toolkits BUNDLED Contains over 60 sales and marketing templates (DOC, XLS, PPT, and PDFs), loads of "how-to" articles, and 8 training sessions (MP3 audio files for your computer or iPod). More Toolkits Webinar: Use Direct Mail Effectively Learn strategies on how to design an effective direct mail campaign with supporting metrics for ROI. Thursday, June 30, 2009 More Training

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