What's In Your Database? The True State of B2B Email Addresses
by Maribeth Ross, VP Marketing, NetProspex
Over the last several years, technology—and the data driving it—has become increasingly important to marketing success. Yet marketers continue to struggle with managing B2B customer and prospect databases because of real-world issues like job turnover and human error. This is not surprising, considering 48M people changed jobs in the US in 2011 according to the Bureau of Labor Statistics.
Recently, NetProspex conducted a comprehensive analysis of business contact records, compiling the findings into The State of Marketing Data 2013, a first-of-its-kind Marketing Data Benchmark Report. (Read More)