Go-To-Market Strategies

My Account | Contact Us | Shopping Cart Shopping Cart - 0 item(s)

Follow Us On: Twitter | Facebook | Our Blog

Search

Templates
Sales
Marketing
Toolkits
View All
eNewsletter
Subscribe
The Sales and Marketing Toolkit

What's In Your Database? The True State of B2B Email Addresses

by Maribeth Ross, VP Marketing, NetProspex

Over the last several years, technology—and the data driving it—has become increasingly important to marketing success. Yet marketers continue to struggle with managing B2B customer and prospect databases because of real-world issues like job turnover and human error. This is not surprising, considering 48M people changed jobs in the US in 2011 according to the Bureau of Labor Statistics.

Recently, NetProspex conducted a comprehensive analysis of business contact records, compiling the findings into The State of Marketing Data 2013, a first-of-its-kind Marketing Data Benchmark Report. (Read More)
 
Featured Resources:
Sales and Marketing Webcasts
Sales and Marketing Webcasts
Only have a few minutes to cram in your professional training? Our online webcasts are just what you need. Gain access to all of our current and future Webcast Tips—with email support from our consultants for follow up questions and advice.
The Sales and Marketing Tips Handbook
The Sales and Marketing Tips Handbook
Go-To-Market Strategies publishes a weekly eNewsletter to help you achieve big aspirations with limited budgets. The Sales & Marketing Tips Handbook is a compilation of 300+ pages of sales and marketing tips.
The Sales and Marketing Toolkit
The Sales and Marketing Toolkit
Save time and increase effectiveness! Born from our consulting practice, The Sales & Marketing Toolkit is based on real-world applications. Use our templates to improve your productivity or to mentor professionals new to sales and marketing.

Go-To-Market Strategies, Seattle WA + p: 425-743-1837 + f: 425-460-0076
Copyright Go-To-Market Strategies. All Rights Reserved.